{"id":1594,"date":"2021-08-14T05:48:20","date_gmt":"2021-08-14T05:48:20","guid":{"rendered":"https:\/\/decentro.tech\/blog\/?p=1594"},"modified":"2024-06-13T15:08:47","modified_gmt":"2024-06-13T15:08:47","slug":"ingenious-ways-to-leverage-prepaid-cards-business-models","status":"publish","type":"post","link":"https:\/\/decentro.tech\/blog\/ingenious-ways-to-leverage-prepaid-cards-business-models\/","title":{"rendered":"The 3 Ingenious Ways To Leverage Prepaid Cards As a Product For Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/decentro.tech\/blog\/ingenious-ways-to-leverage-prepaid-cards-business-models\/#What_is_a_Prepaid_Card\" title=\"What is a Prepaid Card?&nbsp;\">What is a Prepaid Card?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/decentro.tech\/blog\/ingenious-ways-to-leverage-prepaid-cards-business-models\/#What_are_3_Unique_Ways_to_Use_Prepaid_Cards\" title=\"What are 3 Unique Ways to Use Prepaid Cards?\">What are 3 Unique Ways to Use Prepaid Cards?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/decentro.tech\/blog\/ingenious-ways-to-leverage-prepaid-cards-business-models\/#What_are_the_Benefits_of_Using_Prepaid_Business_Cards\" title=\"What are the Benefits of Using Prepaid Business Cards?\">What are the Benefits of Using Prepaid Business Cards?<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large featured-post-img\"><img loading=\"lazy\" width=\"854\" height=\"854\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/The-3-Ingenious-Ways-To-Leverage-Prepaid-Cards-As-a-Product-For-Your-Business.png\" alt=\"\" class=\"wp-image-6259\"\/><\/figure>\n\n\n\n<p>The recent years have witnessed a steep decline in cash payments. Digital payments have taken over, and even more so with the onset of the pandemic.<\/p>\n\n\n\n<p>Prepaid cards span various industries and help business owners spend wisely or allow the same for their employees or customers. For instance, fleet cards that enable drivers to stop &amp; spend on fuel and food, gift coupons for customers to shop online and offline, and corporate cards for employees to spend on travel, food, &amp; leisure. <\/p>\n\n\n\n<p>You get the idea, right?&nbsp;<\/p>\n\n\n\n<p>According to Allied Market Research, the global prepaid card market size was valued at <strong>$1,847.96 billion<\/strong> in 2019 and is projected to reach <strong>$5,510.87 billion<\/strong> by 2027, growing at a CAGR of 14.9% from 2020 to 2027.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1702\" height=\"1020\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/allied.png\" alt=\"\" class=\"wp-image-3643\"\/><\/figure>\n\n\n\n<p>Today let\u2019s see how your business can tap into this potential market and leverage it for building &amp; scaling different models.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Prepaid_Card\"><\/span>What is a Prepaid Card?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the graph above, we saw open and closed-loop cards. Before understanding what it means, let\u2019s decode the simple meaning of a prepaid card.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>A prepaid card is a payment instrument that\u2019s an alternative to cash which facilitates the holder to spend on specific categories of products and services. By \u2018prepaid,\u2019 the card is already loaded with money and can be used against a limit set by the issuing business.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>The prepaid card can be limited to the issuing business\u2019s platform or outside it and used either online or offline.<\/p>\n\n\n\n<p>When a company allows the holder to spend outside its platform or ecosystem, such as fleet cards, it belongs to an open-loop system. On the other hand, if the card use is limited to the business alone, it is referred to as a closed-loop system. A fine example of this would be coupon cards on e-commerce websites.&nbsp;<\/p>\n\n\n\n<h4>How Does a Prepaid Card Work?<\/h4>\n\n\n\n<p>Let\u2019s see a simple workflow of how most prepaid cards function.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2958\" height=\"814\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/how-do-prepaid-cards-work.jpeg\" alt=\"A workflow showing how prepaid cards work. \" class=\"wp-image-1602\"\/><figcaption>Prepaid Cards: Workflow<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_3_Unique_Ways_to_Use_Prepaid_Cards\"><\/span>What are 3 Unique Ways to Use Prepaid Cards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the spending is easier on the user, a business can set up various models using the cards system. Let us see the 3 distinct ways.&nbsp;<\/p>\n\n\n\n<h4>Pre-loaded Cards&nbsp;<\/h4>\n\n\n\n<p>A pre-loaded card has money loaded in advance for the user. You can set a specific limit, and the user can make purchases against it. As a result, it is easy to limit the spending on the card from one user to another.&nbsp;<\/p>\n\n\n\n<p>In most cases, a pre-loaded card is not tied to any bank account and can be loaded in different ways, such as bank transfers or <a href=\"https:\/\/decentro.tech\/blog\/what-no-one-will-tell-you-about-upi-payment-links-payment-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">UPI payments<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2215\" height=\"865\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/pre-loaded-prepaid-cards-working.png\" alt=\"A workflow describing how pre-loaded prepaid cards function. \" class=\"wp-image-1616\"\/><figcaption>Pre-loaded Cards <\/figcaption><\/figure>\n\n\n\n<p><strong><span style=\"color:#20509e\" class=\"has-inline-color\">Example<\/span><\/strong>: Gift cards by employers or a prepaid wallet along with a card by a brand.&nbsp;<\/p>\n\n\n\n<h4>Just-in-time Funded Cards&nbsp;<\/h4>\n\n\n\n<p>Just in time funding refers to the process of loading a business card at the time of purchase. JIT payment allows the card issuer to transfer money to the card in real-time and instantly. The standard just-in-time payment method requires a business to pre-load money to accounts and maintain sufficient funds for each transaction of users. The company often maintains a minimum balance to avoid under or over funding.&nbsp;<\/p>\n\n\n\n<p>The lucrative value of just-in-time payments comes with the advantage of not carrying a balance; the provider moves the money in real-time when a transaction request comes forth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2215\" height=\"930\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/just-in-time-hit-funded-prepaid-cards-working.png\" alt=\"A workflow showing how prepaid cards work with just-in-time or JIT funding. \" class=\"wp-image-1604\"\/><figcaption>Just In Time Payment Cards<\/figcaption><\/figure>\n\n\n\n<p>You can either apply to spend-control all transactions or set up funding requests forwards to your business to verify transactions each time.&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"color:#20509e\" class=\"has-inline-color\">Example<\/span><\/strong>: When an <a href=\"https:\/\/decentro.tech\/blog\/what-are-nbfcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">NBFC<\/a> or fintech provides prepaid cards to a business, they set up a real-time credit approval system for every just-in-time funded transaction.&nbsp;<\/p>\n\n\n\n<h4>Credit\/Lien Prepaid Cards<\/h4>\n\n\n\n<p>A credit\/lien business card works similar to a credit card- there\u2019s a credit or lien attached to each card. In simple terms, a lien is a legal tool that lenders use as collateral to safeguard the credit provided and procure up any uncollected debts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2215\" height=\"1044\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/credit-lien-prepaid-cards-working-1.png\" alt=\"A workflow describing how credit\/lien cards work. \" class=\"wp-image-1605\"\/><figcaption>Credit\/Lien Prepaid Cards<\/figcaption><\/figure>\n\n\n\n<p><strong><span style=\"color:#20509e\" class=\"has-inline-color\">Example<\/span><\/strong>: A bank, fintech lender, or NBFC, takes a deposit from a business, similar to a fixed deposit, and then offers credit services with a limit. Lien on a card uses this amount deposited to provide credit via a card up to a certain limit.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Using_Prepaid_Business_Cards\"><\/span>What are the Benefits of Using Prepaid Business Cards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the different models we\u2019ve just discussed, let\u2019s see how using prepaid cards benefits your company.&nbsp;<\/p>\n\n\n\n<h4>New Stream of Revenue&nbsp;<\/h4>\n\n\n\n<p>With prepaid cards open an <a href=\"https:\/\/decentro.tech\/blog\/generating-new-revenue-streams-with-embedded-finance-banking\/\" target=\"_blank\" rel=\"noreferrer noopener\">additional source of revenue<\/a> for your business. Earn whenever a customer purchases through your card. Be it the interchange fees on each transaction or interest on the credit you\u2019ve provided them!&nbsp;<\/p>\n\n\n\n<h4>Safer Cash Alternative&nbsp;<\/h4>\n\n\n\n<p>Offer your customers, partners, or vendors a much more convenient and safer payment option. It\u2019s very difficult to capture sensitive information of a cardholder from a prepaid card, and in case of theft, a simple deactivation is all you need to do. Be it physical or <a href=\"https:\/\/decentro.tech\/blog\/what-are-virtual-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual cards<\/a>,&nbsp;these are safer cash alternatives. <\/p>\n\n\n\n<h4>Easy Tracking &amp; Reconciliation<\/h4>\n\n\n\n<p>Avoid expending time, money, effort, and resources on manual reconciliation. Track all your card expenses in a dedicated dashboard. With <a href=\"https:\/\/decentro.tech\/blog\/what-are-virtual-accounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual accounts<\/a>, all transactions are tracked &amp; accounted for in real-time, and you can automate this process once and for all.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"3127\" height=\"2318\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/prepaid-cards-dashboard-monitoring-decentro.png\" alt=\"A graphic that shows a dedicated dashboard to monitor prepaid cards' activities &amp; spends by Decentro.\" class=\"wp-image-1606\"\/><figcaption>Dashboard to Monitor Prepaid Cards&#8217; Spends<\/figcaption><\/figure>\n\n\n\n<h4>Monitor Spends &amp; Control Expenses&nbsp;<\/h4>\n\n\n\n<p>Things can get a little tricky when you have payments flowing from different directions. We do understand <a href=\"https:\/\/decentro.tech\/blog\/overcome-online-b2b-payments-challenges\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B payments<\/a> in particular, can get tricky. You also have the ability to set the spending limit for each user and specific categories to prevent any unauthorized transactions. Keep a holistic view of all your transactions and money flow with ease.&nbsp;<\/p>\n\n\n\n<p>The payments ecosystem is making gigantic strides when it comes to innovative solutions- right from UPI, <a href=\"https:\/\/decentro.tech\/blog\/what-is-buy-now-pay-later-bnpl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Now Pay Later<\/a>, to the latest e-Rupi. We\u2019re happy to do our bit to help in this remodeling of the fintech &amp; <a href=\"https:\/\/decentro.tech\/products\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">payments<\/a> landscape.&nbsp;<\/p>\n\n\n\n<p>Is your business looking to draw up cards vertical but is still stuck in time and long integration loops? Let\u2019s help you. We\u2019re a text away at <strong>hello@decentro.tech<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s raising a toast to the bright future of Payments in India! \ud83e\udd42 <\/p>\n\n\n\n<p>Cheers!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are some potential business models where prepaid cards can be deployed? Let&#8217;s find out! <\/p>\n","protected":false},"author":4,"featured_media":6775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 3 Ways To Leverage Prepaid Cards For Your Business - Decentro<\/title>\n<meta name=\"description\" content=\"Is your business aware of 3 unique models for using prepaid cards? 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