{"id":2219,"date":"2021-10-25T11:50:42","date_gmt":"2021-10-25T11:50:42","guid":{"rendered":"https:\/\/decentro.tech\/blog\/?p=2219"},"modified":"2024-06-13T14:38:05","modified_gmt":"2024-06-13T14:38:05","slug":"taking-next-step-towards-contextual-conversational-banking","status":"publish","type":"post","link":"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/","title":{"rendered":"Taking The Next Step Towards Contextual &#038; Conversational Banking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Joining_Hands_with_Gupshup\" title=\"Joining Hands with Gupshup\">Joining Hands with Gupshup<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Conversational_Banking_Via_Instant_Messaging_Platforms\" title=\"Conversational Banking Via Instant Messaging Platforms\">Conversational Banking Via Instant Messaging Platforms<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Different_Conversational_Banking_Models_You_Can_Build\" title=\"Different Conversational Banking Models You Can Build\">Different Conversational Banking Models You Can Build<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Verify_Onboard_Users_Via_KYC\" title=\"Verify &amp; Onboard Users Via KYC&nbsp;\">Verify &amp; Onboard Users Via KYC&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Facilitate_Instant_One-Click_Payments\" title=\"Facilitate Instant &amp; One-Click Payments\">Facilitate Instant &amp; One-Click Payments<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Initiate_Seamless_Payment_Collections\" title=\"Initiate Seamless Payment Collections&nbsp;\">Initiate Seamless Payment Collections&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Simplify_Streamline_Lending\" title=\"Simplify &amp; Streamline Lending&nbsp;\">Simplify &amp; Streamline Lending&nbsp;<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/decentro.tech\/blog\/taking-next-step-towards-contextual-conversational-banking\/#Conversational_Banking_Some_Pertinent_Use-cases\" title=\"Conversational Banking: Some Pertinent Use-cases\">Conversational Banking: Some Pertinent Use-cases<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large featured-post-img\"><img loading=\"lazy\" width=\"854\" height=\"854\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/Taking-The-Next-Step-Towards-Contextual-Conversational-Banking.jpg\" alt=\"\" class=\"wp-image-6264\"\/><\/figure>\n\n\n\n<p>One-to-one messaging service. Simple Login with your phone number. Feature to share photos. Ability to share Location with loved ones. Voice messages, group chats, video-calling, and finally, payments!&nbsp;<\/p>\n\n\n\n<p>We all know what I\u2019m referring to here. Not a single day goes by where we don\u2019t say, \u201c<em>Let me WhatsApp it to you, right away!<\/em>\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>India has more WhatsApp users than any other country, with 390.1 million monthly active users!<\/p><cite>eMarketer<\/cite><\/blockquote>\n\n\n\n<p>Not just that, the instant-messaging dragon enables more than 100 billion messages to be sent on the platform daily back in 2020!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1408\" height=\"1064\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/whatsapp-growth.png\" alt=\"A graph by Backlinko showing growth of WhatsApp.\" class=\"wp-image-2222\"\/><figcaption>Source: <a href=\"https:\/\/backlinko.com\/whatsapp-users\">Backlinko<\/a><\/figcaption><\/figure>\n\n\n\n<p>Wondering how WhatsApp and banking are connected? In a few scrolls, let\u2019s see how your business can meet your customers at the convenience-vantage-point with conversational banking.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Joining_Hands_with_Gupshup\"><\/span>Joining Hands with Gupshup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With a lot of happiness, we\u2019re announcing our partnership &amp; integration with Gupshup to empower businesses with conversational banking.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gupshup.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gupshup<\/a> is a conversational messaging platform that powers businesses to engage with their customers over 30+ channels, all using a single API endpoint.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"749\" height=\"487\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/what-is-gupshup-decentro.png\" alt=\"Gupshup is a conversational messaging platform.\" class=\"wp-image-2221\"\/><\/figure>\n\n\n\n<p>This Silicon Valley-based Unicorn currently serves over 39,200 brands, processes more than 6 billion messages in a month, and steadily grows after processing 300 billion messages. With Gupshup, your business can automate customer interactions using bots or conversational messaging over different channels.<\/p>\n\n\n\n<p>On the partnership announcement, Rohit Taneja, our Founder &amp; CEO, said, <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>\u201cIn a digital-first and hyper-connected world, customers expect a seamless and native experience for every interaction. Chat-based interfaces like WhatsApp &amp; Telegram are becoming deeply embedded into our daily lives with every passing day and it is highly powerful to be able to create a future where your financial activity might be serviced fully over a chat. We\u2019re super excited to join hands with Gupshup, one of the leaders and pioneers in this space, in our ambitious journey to offer fintechs and legacy institutions the power to build engaging consumer experiences via conversational banking.\u201d<\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/rohit-taneja-69b30b13\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rohit Taneja<\/a>, Founder &amp; CEO, Decentro<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Conversational Banking &amp; Finance via Decentro&#039;s API Suite (in partnership with Gupshup)\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/52PCZFlRdPM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conversational_Banking_Via_Instant_Messaging_Platforms\"><\/span>Conversational Banking Via Instant Messaging Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While banking and financial services have evolved over the years, these are yet to reach the zenith of a delightful customer experience.<\/p>\n\n\n\n<p>Even with the meteoric rise in users, 200+ million, to speak, the financial market is vastly untapped; we\u2019re yet to cut through all the noise and reach out to customers in a beeline. In other words, banks and legacy institutions are yet to set foot and operate where customers are.&nbsp;<\/p>\n\n\n\n<p>With our partners, we aspire to bridge this gap.<\/p>\n\n\n\n<p>Gupshup-Decentro integration enables large &amp; small <a href=\"https:\/\/decentro.tech\/blog\/top-upcoming-non-banking-financial-institutions-nbfcs-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">NBFCs<\/a>, banks, fintechs, and businesses to provide banking &amp; lending-related services to their customers with utmost convenience. Now, customers can avail loans, complete their <a href=\"https:\/\/decentro.tech\/blog\/what-is-kyc-why-is-it-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">KYC verification<\/a> process, make payments instantly, all with just a tap and via their favorite communication channel. <\/p>\n\n\n\n<p>What does this mean? <a href=\"https:\/\/decentro.tech\/blog\/generating-new-revenue-streams-with-embedded-finance-banking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embedding banking<\/a> &amp; financial services seamlessly into their everyday lives.&nbsp;<\/p>\n\n\n\n<p>Businesses can now tap into the ever-growing &amp; popular WhatsApp &amp; other Chat-based platforms to support, engage with, and serve their customers. The entire process happens in real-time and comes with fine automation capabilities to run like a well-oiled machine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>What we\u2019re whipping up here is a fine blend of financial services APIs and conversational messaging APIs to create a conversational banking cocktail; a robust financial back-end powered by a conversational, engaging front-end.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>Furthermore, fintech companies &amp; neobanks, or any other financial institution would no longer require investing time or capital in building their custom apps to cater to customers.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Different_Conversational_Banking_Models_You_Can_Build\"><\/span>Different Conversational Banking Models You Can Build<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s talk about some banking workflows businesses can create within WhatsApp, using Gupshup &amp; Decentro.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Verify_Onboard_Users_Via_KYC\"><\/span><span style=\"color:#20509e;font-weight: 500\" class=\"has-inline-color\">Verify &amp; Onboard Users Via KYC<\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Running background checks on users and verifying their identities before onboarding is crucial for any business, especially in the financial space. With Gupshup-Decentro integration, businesses can perform KYC or Know Your Customer checks and verification on users via WhatsApp.&nbsp;<\/p>\n\n\n\n<p>Decentro\u2019s <a href=\"https:\/\/decentro.tech\/products\/kyc-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">KYC APIs<\/a> run checks in the backend, bringing the relevant data required by businesses to peruse and make a judgment call. Furthermore, in the case of onboarding businesses, PAN &amp; GSTIN verification can also be carried out.<\/p>\n\n\n\n<p>A single API endpoint for multiple documents makes it easy for businesses and even easier for customers to complete the verification process\u2014all in real-time and fully automated.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d18fuqpnk61mcc.cloudfront.net\/build\/images\/Gupshup-Onboarding-W.gif\" alt=\"A gif showing KYC onboarding via conversational banking on WhatsApp.\"\/><figcaption>Real-time KYC Checks &amp; Verifications<\/figcaption><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Facilitate_Instant_One-Click_Payments\"><\/span><span style=\"color:#20509e;font-weight: 500\" class=\"has-inline-color\">Facilitate Instant &amp; One-Click Payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Accept payments from customers securely and within a couple of clicks. The process is simple-<\/p>\n\n\n\n<ul><li>Your customers can enter the amount they prefer<\/li><li>Decentro&#8217;s <a href=\"https:\/\/decentro.tech\/products\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">Payments APIs<\/a> check if the amount is valid<\/li><li>Payment links are processed and sent to the user as a chat<\/li><li>Transaction is securely &amp; successfully completed&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d18fuqpnk61mcc.cloudfront.net\/build\/images\/Gupshup-Payment-W.gif\" alt=\"A gif showing one-click payments via conversational banking on WhatsApp.\"\/><figcaption>One-click Payments<\/figcaption><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Initiate_Seamless_Payment_Collections\"><\/span><span style=\"color:#20509e;font-weight: 500\" class=\"has-inline-color\">Initiate Seamless Payment Collections<\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Further, you can also set up Collections workflows to collect a pre-fixed amount from customers. Once the customer chooses to pay, the payment link is shared, followed by a secure checkout.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d18fuqpnk61mcc.cloudfront.net\/build\/images\/Gupshup-Collection-W.gif\" alt=\"\"\/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Simplify_Streamline_Lending\"><\/span><span style=\"color:#20509e;font-weight: 500\" class=\"has-inline-color\">Simplify &amp; Streamline Lending<\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you are a fintech lender or a P2P lending platform, how about a process that helps you instantly evaluate the loan eligibility before disbursals? And, facilitate the same for your customers without making them undergo lengthy processes &amp; verifications?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d18fuqpnk61mcc.cloudfront.net\/build\/images\/Gupshup-Marketplace-W.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>With this conversational banking lending workflow, we help you check the creditworthiness of each user, collect consent from them to fetch <a href=\"https:\/\/decentro.tech\/resources\/ckyc-apis\/\" target=\"_blank\" rel=\"noreferrer noopener\">CKYC<\/a> data, and instantly convey loan eligibility.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conversational_Banking_Some_Pertinent_Use-cases\"><\/span>Conversational Banking: Some Pertinent Use-cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve seen the different conversational banking models your business can build with Decentro\u2019s <a href=\"https:\/\/decentro.tech\/blog\/why-your-company-should-start-looking-at-banking-apis\/\" target=\"_blank\" rel=\"noreferrer noopener\">banking APIs<\/a> on any chat-based application. Now, let\u2019s take a look at some, not all, of the use-cases where this can do wonders!<\/p>\n\n\n\n<h4>Online Commerce Platforms: For Buyers as well as Sellers<\/h4>\n\n\n\n<p>An e-commerce platform owner can empower buyers and sellers with conversational banking. From enabling you to collect seamless <a href=\"https:\/\/decentro.tech\/blog\/what-no-one-will-tell-you-about-upi-payment-links-payment-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">UPI payments<\/a>, a fully chat-based onboarding, to even helping your customers check their payment history, WhatsApp banking makes life easy for the buyers as well as the sellers.&nbsp;<\/p>\n\n\n\n<h4>Gig Platform Owners<\/h4>\n\n\n\n<p>One of the booming industries currently, along with neobanking, would be the <a href=\"https:\/\/decentro.tech\/verticals\/gig-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gig Economy<\/a>. (Isn\u2019t the rise in the number of <a href=\"https:\/\/decentro.tech\/blog\/top-gig-economy-platforms-from-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">gig economy platforms<\/a> the proof for the same?)<\/p>\n\n\n\n<p>With conversational banking via Gupshup &amp; Decentro, gig platforms can KYC-verify &amp; onboard both gig hirers and workers seamlessly over WhatsApp.<br><br>In addition, you can also facilitate real-time and instant payments via hirers and channel them to gig employees &amp; freelancers on the platform.&nbsp;&nbsp;<\/p>\n\n\n\n<h4>Fintech Lenders &amp; NBFCs<\/h4>\n\n\n\n<p>As we&#8217;d mentioned before, conversational banking can help fintech lenders and <a href=\"https:\/\/decentro.tech\/blog\/what-are-nbfcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Non-Banking Financial Companies<\/a> check a user&#8217;s creditworthiness before dispersing loans. With Decentro&#8217;s Credit Score Check APIs, you get a user&#8217;s credit scores from leading bureaus such as Equifax (with more credit reporting agencies en route) for your perusal and further risk analysis.&nbsp;<\/p>\n\n\n\n<p>The possibilities are endless! And, we\u2019re excited for the road ahead. We\u2019d love to extend our heartfelt gratitude to the entire Gupshup team and our advisor Pratekk Agarwaal for joining hands in the pursuit of making lives 10X easier for businesses as well as the consumers!&nbsp;<\/p>\n\n\n\n<p>Got a thought to share? Or, have any questions for us? We\u2019re a ping away at hello@decentro.tech. Let\u2019s catch up and brainstorm ways to provide a smoother experience for your customers!<\/p>\n\n\n\n<p>Until then,<\/p>\n\n\n\n<p>Cheers!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could conversational &#038; contextual banking be the next disruptive thing in fintech? Let&#8217;s find out!<\/p>\n","protected":false},"author":4,"featured_media":2220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contextual &amp; Conversational Banking on WhatsApp - Decentro<\/title>\n<meta name=\"description\" content=\"Decentro\u2019s announced partnership with Gupshup to facilitate conversational banking for businesses. 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