{"id":851,"date":"2021-04-27T07:21:00","date_gmt":"2021-04-27T07:21:00","guid":{"rendered":"https:\/\/decentro.tech\/blog\/?p=851"},"modified":"2024-06-13T15:17:36","modified_gmt":"2024-06-13T15:17:36","slug":"launching-co-branded-prepaid-cards-as-a-platform","status":"publish","type":"post","link":"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/","title":{"rendered":"Launching Co-branded Cards as a Platform"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#Decentros_Co-branded_Cards\" title=\"Decentro\u2019s Co-branded Cards\">Decentro\u2019s Co-branded Cards<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#Why_Co-branded_Cards\" title=\"Why Co-branded Cards?&nbsp;\">Why Co-branded Cards?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#Some_Key_Features_of_Cards_Wallets\" title=\"Some Key Features of Cards &amp; Wallets\">Some Key Features of Cards &amp; Wallets<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large featured-post-img\"><img loading=\"lazy\" width=\"854\" height=\"854\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/Launching-Co-branded-Cards-as-a-Platform.jpg\" alt=\"\" class=\"wp-image-6294\"\/><\/figure>\n\n\n\n<p>Today, we have amazing news to share with all of you.&nbsp;<\/p>\n\n\n\n<p>We\u2019re drawing the curtains apart and announcing the addition of a new API module to our product suite.<\/p>\n\n\n\n<p><strong>&nbsp;Co-branded Cards as a Platform<\/strong><\/p>\n\n\n\n<p>When Decentro shaped up and, soon after, took off, the aspiration &amp; aim has been to reduce the complexity of financial integrations via APIs and smoothen money movement as far as possible. We are laying the blocks towards this, one module at a time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The white-label cards module is the latest edition of our product suite and joins others such as <a href=\"https:\/\/decentro.tech\/products\/accounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accounts<\/a>, <a href=\"https:\/\/decentro.tech\/products\/kyc-onboarding\/\">KYC<\/a>, and <a href=\"https:\/\/decentro.tech\/products\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">Payments<\/a>. While the Accounts module takes care of money collection and payouts, it\u2019s not possible to hold money in <a href=\"https:\/\/decentro.tech\/blog\/what-are-virtual-accounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual accounts<\/a> like an individual deposit account. Consequently, we wanted to enable consumer-facing businesses to experience the complete cycle, and one of the finest ways to attain it is pre-loadable cards &amp; wallets.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Decentros_Co-branded_Cards\"><\/span>Decentro\u2019s Co-branded Cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prepaid cards allow you to spend based on the amount that\u2019s preloaded or added to it. It works similar to a gift card or liquid money, except that it\u2019s miles ahead. These cards aren\u2019t connected to any bank accounts and are a safe alternative to carry around.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1560\" height=\"780\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/cobranded-prepaid-cards-decentro.png\" alt=\"Co-branded Prepaid Cards from Decentro.\" class=\"wp-image-852\"\/><figcaption>Co-branded Cards<\/figcaption><\/figure>\n\n\n\n<p>Decentro is launching a full-fledged API layer for enabling fintech brands, <a href=\"https:\/\/decentro.tech\/blog\/what-are-nbfcs\/\">NBFCs<\/a>, <a href=\"https:\/\/decentro.tech\/verticals\/gig-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">gig economy<\/a> players, <a href=\"https:\/\/decentro.tech\/verticals\/neobanks\/\" target=\"_blank\" rel=\"noreferrer noopener\">neobanks<\/a>, and any consumer or business-facing corporate entity to launch their own co-branded cards.&nbsp;<\/p>\n\n\n\n<p>Our first bank partner for <a href=\"https:\/\/decentro.tech\/products\/wallets-prepaid-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">co-branded cards<\/a> is YesBank, with more en route. Essentially, the bank acts as the license holder for the PPI or <a href=\"https:\/\/decentro.tech\/blog\/prepaid-payment-instruments-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prepaid Payment Instruments<\/a> at the backend and for managing any audits, reports, and more with the regulator.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Co-branded_Cards\"><\/span>Why Co-branded Cards?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s split this up into two. One, how do cards benefit a business, and second, how does it help an end-user.&nbsp;<\/p>\n\n\n\n<p>From a business perspective, here are some of the perks of pocketing a white-labeled card.&nbsp;<\/p>\n\n\n\n<h4>Go Live Timelines<\/h4>\n\n\n\n<p>A business can go live with their white-labeled card in a matter of 2 weeks compared to the months-long wait.&nbsp;<\/p>\n\n\n\n<h4>Tracking Expenses<\/h4>\n\n\n\n<p>With a dedicated dashboard, a business can monitor expenses and track spends made on the <a href=\"https:\/\/decentro.tech\/blog\/ingenious-ways-to-leverage-prepaid-cards-business-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">prepaid card<\/a>. For instance, when the sales team travels to crack a deal while onboarding your customer for a loyalty program or enabling your partners to do the same for their customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"3127\" height=\"2318\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/prepaid-cards-wallets-dedicated-dashboard-decentro.png\" alt=\"Track the expenses and all activities of your prepaid card.\" class=\"wp-image-854\"\/><figcaption>Track Card Activity<\/figcaption><\/figure>\n\n\n\n<h4>Compliance Checks<\/h4>\n\n\n\n<p>The module takes care of end-to-end compliance so your business can sit back and relax- right from RBI regulations, PPI guidelines, to reporting to &amp; from banks.&nbsp;<\/p>\n\n\n\n<h4>Multiple Banking Partners to Choose From<\/h4>\n\n\n\n<p>In addition to YesBank, a business can choose from multiple bank partners to facilitate the issuance of cards for their customers, employees, or partners.&nbsp;<\/p>\n\n\n\n<h4>Reinforcing Branding, Naturally<\/h4>\n\n\n\n<p>I needn\u2019t enunciate that the best branding exercise is one that\u2019s done organically. Ergo, white labeling is a fantastic way to induce &amp; reinforce brand recall for your customers. <\/p>\n\n\n\n<p>We\u2019ve seen what our co-branded cards can do for a business. What about an end-consumer?&nbsp;<\/p>\n\n\n\n<h4>Go Cashless<\/h4>\n\n\n\n<p>Especially considering the tough times we are in, the ability to go fully digital while transacting is a major relief. With money already loaded into the cards, your customer can use it anytime as per your configured merchant categories. Moreover, as the card is not tied to any bank account, the added safety it brings also makes it a very attractive financial instrument!&nbsp;<\/p>\n\n\n\n<h4>Online &amp; Offline Use<\/h4>\n\n\n\n<p>Your customer can make use of the card to make purchases both online and offline. The card can be both swiped and chip-inserted at a point-of-sale machine or tapped online during checkout.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Some_Key_Features_of_Cards_Wallets\"><\/span>Some Key Features of Cards &amp; Wallets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let me walk you through some of the key features of the card.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1626\" height=\"983\" src=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/track-cobranded-prepaid-cards-spends-expenses-via-dashboard-decentro.png\" alt=\"Track spends &amp; expenses of your prepaid card via dedicated dashboards.\" class=\"wp-image-862\"\/><figcaption>Dedicated Dashboard<\/figcaption><\/figure>\n\n\n\n<h4>Ability to Control Spends<\/h4>\n\n\n\n<p>When I say the card is customizable end-to-end:&nbsp;<\/p>\n\n\n\n<ul><li>You can limit the spend within the card and from user to user. For instance, you can set one limit for merchant A and another for merchant B.&nbsp;<\/li><li>Moreover, you can limit the categories for which a holder can use the card. For example, when an employee\u2019s traveling, you can issue the card for spending on food and fuel.&nbsp;<\/li><li>You can also manage the balances to be maintained on the card if you\u2019d require your customer loyalty program to have one.&nbsp;<\/li><\/ul>\n\n\n\n<h4>Swipe or Insert Card Options<\/h4>\n\n\n\n<p>The card comes with both magnetic strips for swiping and a chip for inserting at the POS machine.&nbsp;<\/p>\n\n\n\n<h4>Payment Collections &amp; Reconciliation&nbsp;<\/h4>\n\n\n\n<p>The co-branded card is connected to a virtual account that can <a href=\"https:\/\/decentro.tech\/products\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">accept payments<\/a> from your customers, partners, or buyers. These accounts can identify the source of any money coming in, thus making payment reconciliation super easy and in real-time.&nbsp;<\/p>\n\n\n\n<p>Why does this matter? Companies <s>spend <\/s>waste thousands of hours trying to figure out and tally which payment came from whom. Automating the same can help you divert resources for something fruitful.&nbsp;<\/p>\n\n\n\n<h4>Not just Branded Cards<\/h4>\n\n\n\n<p>Every virtual account has UPI IDs associated with it that can be white-labeled with your brand name. You can collect payments from customers, partners, or buyers using these <a href=\"https:\/\/decentro.tech\/blog\/what-no-one-will-tell-you-about-upi-payment-links-payment-gateways\/\" target=\"_blank\" rel=\"noreferrer noopener\">UPI payment links<\/a> or use a static\/dynamic QR code for the same. Share the white-labeled links through any channel such as social media, emails, and likes.&nbsp;<\/p>\n\n\n\n<h4>Load &amp; Reload Money With Ease<\/h4>\n\n\n\n<p>Load money to the card instantly via RTGS, NEFT, UPI, IMPS, etc. Depending on the intended use, you can reload the card anywhere and anytime.&nbsp;<\/p>\n\n\n\n<h4>Sleek Design&nbsp;<\/h4>\n\n\n\n<p>Keep it simple, keep it clean. That\u2019s how we envisioned the co-branded cards to be. We customize your business\u2019s logo on the card and the holders\u2019 details, and you can roll it out!&nbsp;You can either opt for a <a href=\"https:\/\/decentro.tech\/blog\/what-are-virtual-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual card<\/a> or a physical one! <\/p>\n\n\n\n<p>It gives us immense happiness and motivation to march forth since we\u2019ve our first two customers onboarded for co-branded cards already!&nbsp;<\/p>\n\n\n\n<p>Stay tuned, and we\u2019ll be telling you the story of how both companies are using cards to solve their business challenges. <\/p>\n\n\n\n<p>There&#8217;s a whole lot that you can do with cards, even unlocking <a href=\"https:\/\/decentro.tech\/blog\/generating-new-revenue-streams-with-embedded-finance-banking\/\">new revenue streams from existing products<\/a>. With that said, I\u2019d love to invite all of you to give our latest API module a whirl and give us your feedback. Here\u2019s the <a href=\"https:\/\/docs.decentro.tech\/#dd10965f-3889-4ed6-bcb2-73d069f35bf2\" target=\"_blank\" rel=\"noreferrer noopener\">documentation link<\/a> for the same.&nbsp;<\/p>\n\n\n\n<p>Your inputs will help us build the best version of the cards module and enable more companies to simplify API banking.  <\/p>\n\n\n\n<p>Until we see you next time,&nbsp;<\/p>\n\n\n\n<p>Cheers!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re delighted to announce yet another addition of a new API module to our product suite. Excited for Cards &#038; Wallets? We&#8217;re too! Here&#8217;s how Cards &#038; Wallets can help your business. Let&#8217;s dive in. <\/p>\n","protected":false},"author":2,"featured_media":853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching Co-branded Cards &amp; Wallets as a Platform - Decentro<\/title>\n<meta name=\"description\" content=\"Decentro\u2019s thrilled to announce the launch of Co-branded Cards As a Platform. Track spends, monitor expenses, &amp; brand seamlessly!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launching Co-branded Prepaid Cards\" \/>\n<meta property=\"og:description\" content=\"Decentro&#039;s thrilled to announce the launch Co-branded Prepaid Cards\" \/>\n<meta property=\"og:url\" content=\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Decentro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/decentrotech\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T07:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T15:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/launching-cobranded-prepaid-cards-decentro.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Launching Co-branded Prepaid Cards\" \/>\n<meta name=\"twitter:description\" content=\"Decentro&#039;s thrilled to announce the launch Co-branded Prepaid Cards\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/launching-cobranded-prepaid-cards-decentro.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@DecentroTech\" \/>\n<meta name=\"twitter:site\" content=\"@DecentroTech\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"6 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/decentro.tech\/blog\/#website\",\"url\":\"https:\/\/decentro.tech\/blog\/\",\"name\":\"Decentro\",\"description\":\"API platform for banking integrations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/decentro.tech\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/decentro.tech\/blog\/wp-content\/uploads\/launching-cobranded-prepaid-cards-decentro.jpeg\",\"width\":1700,\"height\":854,\"caption\":\"Decentro's thrilled to announce the launch Co-branded Prepaid Cards\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#webpage\",\"url\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\",\"name\":\"Launching Co-branded Cards & Wallets as a Platform - Decentro\",\"isPartOf\":{\"@id\":\"https:\/\/decentro.tech\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#primaryimage\"},\"datePublished\":\"2021-04-27T07:21:00+00:00\",\"dateModified\":\"2024-06-13T15:17:36+00:00\",\"author\":{\"@id\":\"https:\/\/decentro.tech\/blog\/#\/schema\/person\/27b3b45be0658569e7b61632bdd45f55\"},\"description\":\"Decentro\\u2019s thrilled to announce the launch of Co-branded Cards As a Platform. Track spends, monitor expenses, & brand seamlessly!\",\"breadcrumb\":{\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decentro.tech\/blog\/\",\"url\":\"https:\/\/decentro.tech\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decentro.tech\/blog\/products-and-modules\/\",\"url\":\"https:\/\/decentro.tech\/blog\/products-and-modules\/\",\"name\":\"Products &amp; Modules\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\",\"url\":\"https:\/\/decentro.tech\/blog\/launching-co-branded-prepaid-cards-as-a-platform\/\",\"name\":\"Launching Co-branded Cards as a Platform\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/decentro.tech\/blog\/#\/schema\/person\/27b3b45be0658569e7b61632bdd45f55\",\"name\":\"Rohit Taneja\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/decentro.tech\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81c1b4b3d24e8fe34bbd73848823f508?s=96&d=mm&r=g\",\"caption\":\"Rohit Taneja\"},\"description\":\"Fintech Serial Entrepreneur. Love solving hard problems. Currently making fintech great again at Decentro!\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/posts\/851"}],"collection":[{"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":23,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":6805,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions\/6805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/media\/853"}],"wp:attachment":[{"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/decentro.tech\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}