How Shiprocket Scaled Seller Onboarding with Decentro’s UPI PG

The eCommerce Logistics Opportunity in India

A report released at LogiMAT India estimates that the Indian freight and logistics market will grow at 8.8% annually to USD 484.43 billion by 2029 — up from USD 317.26 billion in 2024 — driven by rapid technological advancement across the sector.

The post-pandemic eCommerce boom accelerated demand for faster deliveries and lower shipping costs, while simultaneously pushing logistics players to adopt cutting-edge technologies across warehousing, intralogistics, automation, and transportation management.

In this shifting landscape, the most forward-thinking logistics platforms have evolved from being mere enablers of e-commerce to becoming the central operating system for it — managing shipping, warehousing, stock management, order fulfilment, and increasingly, the end-to-end payment experience.

One such platform standing at the intersection of commerce and technology is our partner Shiprocket — and here is how Decentro helped them take their payment infrastructure to the next level.

What is Shiprocket?

Shiprocket is India’s largest eCommerce enablement platform, empowering digital retailers with a full-stack customer experience and commerce infrastructure. Built as an operating system for direct commerce, the platform powers shipping, fulfilment, checkout, customer engagement, and marketing solutions for SMEs, D2C brands, and social commerce sellers across India.

Shiprocket is India’s largest eCommerce enablement platform, providing digital retailers with an end-to-end customer experience stack. The platform functions as an operating system for direct commerce — spanning shipping, fulfilment, customer communication, and marketing tools — built specifically for SMEs, D2C retailers, and social commerce sellers across India.

With 250+ ecosystem partners, Shiprocket enables pan-India deliveries across 19000 + pin codes and international shipping to 220 countries worldwide.

Today, the platform powers:

• 4 lakh+ sellers served
• 164.35 million unique transactions – as per DRHP
• Transaction growth was 24.24% year-on-year in Fiscal 2025

Beyond logistics, Shiprocket provides a robust technology stack that integrates directly with Shopify, Magento, WooCommerce, Zoho, and other storefronts via a multi-carrier API — enabling sellers to manage orders, print shipping labels, track deliveries, manage COD orders, and reconcile payments, all from a single dashboard.

Shiprocket also operates fulfilment warehouses across India, offering state-of-the-art storage and dispatch capabilities backed by a post-purchase experience layer that drives higher engagement and lower RTO (Return to Origin) rates.

The Challenge: Scaling Payments Alongside Merchant Growth

As Shiprocket scaled its merchant base — onboarding thousands of new sellers month over month — a critical bottleneck emerged: the payment infrastructure powering seller payouts and collections wasn’t keeping pace.

Shiprocket needed a banking and payments infrastructure partner that could:

1. Handle high-volume UPI transactions without disruption as merchant numbers grew
2. Eliminate settlement delays and provide real-time visibility into cash flow
3. Reduce operational overhead tied to reconciliation across thousands of seller accounts
4. Accelerate merchant onboarding — enabling new sellers to go live with payment capabilities in days, not weeks
5. Integrate seamlessly with their existing technology stack without lengthy engineering timelines

Managing these requirements through traditional payment gateways was proving expensive, slow to settle, and operationally cumbersome at Shiprocket’s scale.

How Decentro Empowered Shiprocket

Decentro’s UPI Payment Gateway (PG) suite provided the infrastructure backbone Shiprocket needed to supercharge its payment operations. Here’s how each component made a difference:

Uninterrupted UPI Capabilities at Scale

By leveraging Decentro’s UPI stack, Shiprocket’s merchants gained access to robust, always-on UPI capabilities — enabling instant collections and payouts regardless of transaction volume. The API-first approach meant that as Shiprocket’s merchant base scaled month over month, the payment layer scaled seamlessly alongside it.

80%+ Cost Reduction & Instant Settlements

Direct bank-to-bank transfers via Decentro’s infrastructure delivered an 80%+ reduction in cost compared to traditional payment gateway models. More importantly, Shiprocket eliminated delayed settlements — giving sellers direct visibility into their money flow in real time, dramatically improving seller trust and retention.

Accelerated Merchant Onboarding — MoM Impact

Perhaps the most significant outcome has been on merchant onboarding velocity. With Decentro’s streamlined API integration, new eCommerce sellers onboarding onto Shiprocket are now enabled with full UPI PG capabilities significantly faster. This has translated into:

• A measurable MoM increase in the number of payment-enabled merchant accounts going live on the platform
• A year-on-year growth trajectory in UPI-transacting sellers that mirrors Shiprocket’s overall merchant growth curve
• Integration timelines reduced by 10X — from weeks to hours — enabling Shiprocket’s engineering teams to onboard new commerce platform partners without bottlenecks

Reconciliation Without the Headache

Decentro’s infrastructure eliminated the reconciliation overhead that had previously burdened Shiprocket’s operations team. With automated ledger matching and real-time payout status updates baked into the API layer, the team shifted focus from fixing discrepancies to driving growth.

In Their Own Words

Decentro’s UPI collection stack has significantly streamlined our merchant onboarding and payment operations at Shiprocket. Their plug-and-play integration capabilities, backed by robust APIs and clear documentation, enabled our teams to go live quickly with minimal operational overhead. We’ve seen a noticeable reduction in onboarding and integration turnaround times, helping us deliver a smoother and more reliable merchant experience. Beyond the technology, Decentro’s team has been highly collaborative and responsive throughout the partnership, making them a strong payments infrastructure partner for us.

Manuj Mundra, Vice President, Product, Shiprocket

Critical Outcomes for Shiprocket

Since integrating Decentro’s UPI Payment Gateway infrastructure, Shiprocket has onboarded ~120 merchants, with a run rate of 20+ new payment-enabled merchants going live every month. This pace mirrors the broader platform’s aggressive growth trajectory.

Across these merchants, the payment infrastructure has processed a cumulative GMV of ₹2.5 crore, a figure that reflects not just transaction volume, but the trust that sellers place in a payment layer that settles in real time, reconciles automatically, and scales without friction.

Outcome	Impact
Operational Efficiency	Boosted by 3X
Customer Drop-off Reduction	30% lower at the payment step
Integration Timeline	10X faster than traditional gateways
Settlement Speed	Real-time vs. T+2/T+3 delays
Cost vs. Traditional PG	80%+ reduction
Merchant Onboarding	Consistent MoM growth 20+ new sellers/month
Cumulative GMV processed	₹2.5 crore

In Conclusion

For a platform like Shiprocket — processing transactions for over 2.5 lakh sellers, delivering to 70 million consumers, and growing at 2.5–3X annually — the payment infrastructure isn’t a back-office function. It’s mission-critical.

True financial freedom for eCommerce sellers is about frictionless money flow: fast collections, instant settlements, transparent reconciliation, and the confidence that the infrastructure scales with them. With Decentro’s UPI PG infrastructure, Shiprocket unlocked exactly that — and the merchant onboarding numbers speak for themselves.

Along with Shiprocket, Decentro has enabled customers, including Pocketly, Olyv, and many others, to empower their users to break free from the limitations of legacy payment infrastructure.

Our Flow module offers a complete suite of APIs and SDKs for end-to-end payment journeys — with compliance, speed, and efficiency built in.

If your business is solving a use case that involves collections, payouts, or anything linked to banking infrastructure at scale, reach out to us.

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